Kellie Ojeda

I’m a human-centered designer for care organizations.

See the work

Researcher, strategist, designer of experiences, and a fan of anyone building a healthier future for others.

Kellie Ojeda smiling, in a black sweater with white and red flowers

Selected work

Client names withheld

I am open to freelance projects. If your team needs research, strategy or service design, say hello.

Expertise

Leadership

Where I have been and where I am going as a leader.

Leading teams has taught me what great work needs. I’m ready for the influence to build that into a whole practice.

  1. Individual contributor

    Does the work and owns the quality of it.

    Roles I have heldEducator, curriculum designer and design researcher.

  2. Team and engagement lead

    Sets the vision, manages scope, ensures quality, provides expertise, and coaches and manages performance.

    NowI manage teams of 3-6 people for rotating client engagements that include designers, researchers, product managers and engineers.

Pro bono work

Past projects

Causes close to my heart where I’ve offered my skills.

I am open to pro bono projects in the future. If your cause could use research, strategy or design, say hello.

A little bit more about me

Education
M.S. Strategic Design and Management, Parsons School of Design, 2021
B.A. Early Childhood Education, University of St. Thomas, 2013
Certifications
Certified Claude Associate – Foundations (CCAO-F)
Issued by Anthropic, October 2026

I started out as a teacher in Houston, spent a gap year in Uganda co-designing ways to increase childhood literacy, and came home with a dog named Posho and a lasting belief that good work starts with listening. That belief took me from classrooms and nonprofit program-building into design and innovation consulting.

Today I’m a Design Strategy Manager at Deloitte Digital, leading design, research and strategy teams for life sciences and healthcare clients. I use interviews, surveys and data to learn what patients and providers really need, turn it into product and experience decisions, and bring teams together to take fuzzy problems all the way to launch, even through the risk, compliance and trade-offs of highly regulated work. Lately I’m most curious about where product innovation meets responsible AI.

By day I help teams build care that works for real people. Every other waking moment I’m in Chicago with my husband, son and Posho in a 100-year-old bungalow, enjoying the beautiful family and community around me.

Writing

Published perspectives
Deloitte Digital · Perspective · October 2025

Rethinking innovation for a new era

Generative AI, economic turbulence and shifting customer demands are changing how companies innovate. The piece lays out four models (Lab, Foundry, Bridge and Venture) that organizations can use alone or together, and how to choose.

My role: contributing writer, with Deloitte Digital leaders.

Read the article ↗